Federated learning and privacy preserving computational modelling techniques are used to data mine for potential new users, optimizing and imporoving efficiency.
Enable banks to connect securely with third-party data sources to filter and mine their own first-party data, optimize for and the accurately deliver marketing contact to generate activation.
Optimize customer segments by comparing big data from card scheme operators to refine data sets and assist banks to realise precise digital marketing.
An exploratory project designed to identify potential new customers with the help of third-party data, activate dormant customer segments and carry out customer segmentation for banks.
The financial service data for hundreds of millions of users nationwide is highly compatible with the target clientele of bank customers
Cell phone number/age/number of card subscriptions/financial consumption characteristics/Credit Card Rating/Value of financial products
Locale?/Do you have a Platinum Card?/Are you interested in financial management?/Do you participate in marketing campaigns?/Financial consumption level?